We dedicate one of the Cultural Memories collection to a week in SAN FERMÍN epitome of celebration and the source of multiple cultural icons and forms of expression. From its protagonist encierro and different versions of bullfighting, all of which are central to the theme of this celebration (its backbone), to its activities which turn the streets into an immense stage set up for joy and frolic ( parades, music, traditional sports, etc.).

What a better way to promote the SAN FERMÍN collection than at the same city which hosts the events which inspired it? Pamplona, and one of its central points of expression, the old part of the city: Parte Vieja,

This is how, in 2018, we opened up a POP UP STORE in Calle Nueva where we could introduce our brand and display all of our products and silhouettes. We did this again in 2019, becoming a crowd favorite. It was then we gathered the experience of what we now consider fundamental for Cultural Memories: in situ feedback. We found ourselves out on the streets, amidst the turmoil of the celebration. This experience left a great taste in our mouths, and of course it also left us wanting for more in coming years, and hoping that (why not?) perhaps we can turn our store into another special ingredients to the sanfermines… and who knows, maybe new figures will come along too!

Thanks to all of you who stopped by!